Bookkeeping

Hope you enjoyed part one of How to Start your Bookkeeping Business , where we talked about conducting market research to find your competition, giving your business enough time to settle down, doing a bookkeeping course and getting certified, registering your business and creating your website. In this edition, we will discuss finding clients, positioning and marketing your business, amongst other things.   How to Find Clients One of the biggest concerns for any small business is whether they will find enough clients; whether they will be able to keep the business going? Even before optimizing your website to drive traffic, increasing your presence on social media or doing online ads, a great way to find clients is through networking. Start by asking friends and families for references. Reach out to personal contacts in person, via phone or email. Prepare a short, simple pitch to send out to people. Keep it short, to the point: tell them about your business, how...

Running your own bookkeeping business or practice may be for you if you don’t like working for an employer or being an in-house bookkeeper; if you want more flexibility and control over your work hours. Sure, starting your company comes with its own set of challenges – finding clients, setting up an office space, networking, promoting your business, and handling many other responsibilities  – but nothing beats being your own boss. If you’ve made up your mind and decided being an entrepreneur is your calling, here are some helpful tips to guide you on your way forward. Don’t Make a Hasty Decision You may have already spoken about your idea to your family and friends and might have received mixed reactions. Some may have encouraged you to march on, while others may have frowned and asked you, “Why do you want to give up such a nice, safe job? Do you know how many people would trade places with you in a heartbeat?” Both points of view are valid. This stat may please t...